Home » Framing the Future: How Progressive Values Can Win Elections and Influence People by Bernie Horn
Framing the Future: How Progressive Values Can Win Elections and Influence People Bernie Horn

Framing the Future: How Progressive Values Can Win Elections and Influence People

Bernie Horn

Published
ISBN : 9781576754597
Hardcover
175 pages
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 About the Book 

Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes- want federal action to combat global warming- support stricter gunMorePolls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes- want federal action to combat global warming- support stricter gun control- dont want Roe vs. Wade overturned- and the list goes on. So why is it so hard for progressive candidates to win elections? In Framing the Future, author Bernie Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values--freedom, opportunity, and security--to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters.